What's the point of doing business?
I say It’s all about the way you help others, promote their good, and the value that you can add.
When you shake hands with a new customer, what is it that you are saying? If you’re like me, you are saying with your hands “I will do good for you.”
If you are familiar with the Thomistic definition of love, it sounds like the point of good business *IS* love, and that is totally true. A contract is *in essence* an official agreement to “will the good of the other.”
ANY OTHER WAY OF CONDUCTING YOURSELF IN THE WORLD OF BUSINESS WOULD BE COUNTER TO THE PURPOSE OF BUSINESS
If that’s the case, marketing is all about sharing with others the way you promote the good of the other, and sales is the handshake, the commitment to do that good.
The cliché “selling is service” is actually philosophically true!
What is the point of your business? How is it that you “will the good of the other?”