Powerfully Simple Brand Strategy

Branding — Copywriting — Websites
Good brand strategy is effective, honest, and consistent with your Faith
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The Fresh Eyes Guide to Solid Marketing
For Christian Coaches and Service Professionals

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    The Fresh Eyes Guide to Solid Marketing
    for Christian Coaches and Service Professionals


    What exactly do we intend when we reach out to others when marketing and offering our services? The answer to this question is of primary importance before we actually are reaching out!

    You need simple brand messaging that feels great to share.

    No schemes or "proven methods" that trick people into doing business, but an honest, powerful message that feels great to share and attracts those who need you.


    Phase #1
    Brand Strategy

    Cast Vision for Your Brand

    Get to know what you truly offer, to whom you offer it, and the flow to your system.

    This process will put that all in a cohesive whole that is intelligible to you, powerful and compelling to others, and honoring God.

    Phase #2

    Develop Language

    Discover your ideal client’s story and how you play into it, and communicate it honestly and powerfully!

    Your brand message will become not only clear to you but others as well, and it will feel simple, honest, and powerful to share through all your marketing efforts!

    Phase #3

    Incorporate Your Message

    Learn to speak your new language.

    With a new way of thinking and speaking about yourself and your work, we'll update all your marketing efforts. Your website, social media, how you write your emails or speak in-person, etc.

    We'll choose colors, fonts, layouts, and images that complement your brand and tell your story.

    What Others Say

    This has been really fun! I didn’t think I’d ever say that. I learned a lot about myself and about my ideal client. James helped me put into words and pictures what I’ve struggled with for years.
    Kerry Iannone
    Thank you, James, for your guidance through a deep vision casting process, that culminated in a fantastic custom designed website. Great work from vision casting through website development!
    Tim Barton
    Working with James was an incredible experience. He delivered more than I expected. He really listened to what I wanted, but he helped me to dig even deeper into what my clients are looking for. I am extremely pleased with the final result.
    Dawn Herbik
    James knew exactly the right questions to ask me, in order to pull out the right information for the content. Working together to create the website was for sure an experience I'm grateful to have had!
    Charlene Lewis
    I have quite enjoyed my process with James! He really helped me get to the heart of the matter. I honestly would not have communicated to my ideal client as well without him!
    Dale Young
    James is a master at his craft! His process enabled me to seamlessly identify my ideal client and tell their story in a way that speaks directly to them. James is a pleasure to work with and truly brings out your best on the page.
    Carissa Gay
    James makes the copywriting process a lot less intimidating! He is incredibly insightful and helped me clarify my brand message. I appreciate his attention to detail and ability to select the words that would resonate most with my target audience. Thanks, James!
    Stacy Karen Kalisz
    Thank you James for doing a great job!
    Jim Akers
    James is a web designer extraordinaire! He truly captured the essence of my coaching business
    Jan Janke
    I couldn’t be happier with how everything turned out and with the ease of getting it accomplished!
    Leslie Newman
    I just finished session 1. It was fantastic! It made me totally rethink my value proposition to better fit my niche.
    Marvin Penick
    I have dubbed James as the "Galactic Admiral of Distillation!" He is an expert at getting to the essence of the message
    Steve Goodner
    Goodner Strategic Coaching GSCFit.com

    Work with Me

    Ready to take the first step? Let's talk about your vision, your goals, and how I can help you achieve them.
    Let's see if we're a good fit

    Package Details


    For a lower commitment and a faster turn-around, perfect for your launch phase!
    Content Program
    Site Size
    Landing Page
    Strategy + Content + Website


    Get to know who you are and the good you offer, and communicate it honestly and powerfully!
    Content Program
    Site Size
    2-4 Pages


    In-depth dive into the true you, increasing your confidence in the good you bring to the world
    Content Program
    Site Size
    5-8 Pages
    Significant discounts on higher packages when you complete another
    Learn More

    Life & Business Coaching

    I also offer coaching for those looking for ongoing work developing yourself and your business!

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    Contact me for a message that feels great to share and to win clients and customers

    Let's talk!